The New Fashion Brand that Wants Women to Claim Space

The double f in Fforme, a new clothing label offering a capsule-like collection of structured classics, stands for “fundamental and foundational,” highlighting the brand’s core ideas. Co-founders Nina Khosla, a product designer for startups, and Laura Vazquez, who has worked in womenswear for more than 25 years, sought to create a new line that would allow women to dress boldly and confidently—or, as Fforme creative director Paul Helbers puts it, claim “the space around them with architectural v

Mother Nature

Photographer Ethan James Green returned home to Michigan to shoot this fashion portfolio, which stars two of his earliest muses. Green photographed his mother, Melinda Green, and aunt, Brendolyn Van Zomeren, at the farm where the two women grew up and among Lake Michigan’s Sleeping Bear Dunes. “It’s a very surreal, beautiful place that not many people know about,” says Green. The shoot, styled by Tonne Goodman, was an emotional one for Green, as family and friends joined the set alongside his cr

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