The New Fashion Brand that Wants Women to Claim Space
The double f in Fforme, a new clothing label offering a capsule-like collection of structured classics, stands for “fundamental and foundational,” highlighting the brand’s core ideas. Co-founders Nina Khosla, a product designer for startups, and Laura Vazquez, who has worked in womenswear for more than 25 years, sought to create a new line that would allow women to dress boldly and confidently—or, as Fforme creative director Paul Helbers puts it, claim “the space around them with architectural v