Content & Social Media Strategy

I've worked across numerous industries, including finance, media/entertainment, events, and nonprofit sectors, bringing the same core approach to each: start with the story, then build the strategy that gets it seen. I've worked across platforms including Instagram, TikTok, YouTube, LinkedIn, and WordPress, translating brand vision into measurable growth and genuine audience connection.

Here's a closer look at that work in action:

MPOWER Financing

I served as Senior Content Strategist at MPOWER Financing, leading content output across our website and social media. In this role, I worked extensively in WordPress, publishing over 500 pieces of content that boosted organic traffic by 53%. I also managed our contract writers and videographers to ensure external content remained aligned with internal branding guidelines. Additionally, I hosted monthly career workshops to support international students seeking employment advice.

The Misty Copeland Foundation

I served as Social Media Content Producer for the Misty Copeland Foundation's Inaugural Spring Benefit. I captured and posted real-time event coverage to Instagram Stories, tagging Misty Copeland and other notable guests to extend the event's reach and visibility, while maintaining a polished, on-brand presence throughout a high-profile evening.

TUM Socials Wedding and Events

I served as Social Media Manager and Content Creator for TUM Socials Wedding and Events. In this role, I scaled TUM's following to over 10,000 followers and partnered extensively with DMV wedding photographers and videographers to ensure each event was captured comprehensively across our platforms. This required day-of live posting as well as trend-based and recap content to showcase the full scope of these luxurious DMV weddings and events.

Elmcor Youth & Adult Activities

I serve as a Social Media Associate and Graphic Designer, supporting content that promotes social justice, community activism, and substance abuse awareness. In this role, I support promotion for Elmcor's Annual Fundraising Gala, helping highlight the continued impact of their community-based services.